Working in a creative industry sounds attractive, fun and cutting edge. But what does it actually mean to work in this industry? Every company has a website and wants a good presence on Twitter and Facebook, and you need talented web designer to make sure your website looks good, functions well, and attracts customers. So what does a job as a web designer actually involve? What would you be doing on a day to day basis? Is it something that you could do? We spoke to Nigel Kemp, at Creative Process, who specialise in matching students to creative and digital media apprenticeships to find out.

Can you tell me briefly about the web design apprenticeship that Creative Process offers?

You would be working for a company learning on the job about web design, whilst doing training with us part time. The Web Pathway training teaches you a range of skills that you will use in your job including:

  • Social Media Marketing (learning to use Twitter, Facebook and other social websites as business tools)
  • Search Engine Optimisation and Analytics (helping to make sure the company's website appears on the first page on Google, and measuring how many people visit the site)
  • Pre-production skills (process of preparing all the elements involved in web design & building)
  • Digital media production skills
  • Enhanced website development
  • Interactive digital animation
  • How to write and edit copy for interactive media products

I only really use computers now to surf the internet, will I be qualified enough?

It depends on your interest and aptitude with computers. Most people who take this training already use social media and have created some online content on platforms like YouTube because they like doing it for fun, not just for work. You would be working towards an OCR Level 3 qualification, which is A level standard, so you do need to know and enjoy what y 500 page

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