Working in a creative industry sounds attractive, fun and cutting edge. But what does it actually mean to work in this industry? Every company has a website and wants a good presence on Twitter and Facebook, and you need talented web designer to make sure your website looks good, functions well, and attracts customers. So what does a job as a web designer actually involve? What would you be doing on a day to day basis? Is it something that you could do? We spoke to Nigel Kemp, at Creative Process, who specialise in matching students to creative and digital media apprenticeships to find out.

Can you tell me briefly about the web design apprenticeship that Creative Process offers?

You would be working for a company learning on the job about web design, whilst doing training with us part time. The Web Pathway training teaches you a range of skills that you will use in your job including:

  • Social Media Marketing (learning to use Twitter, Facebook and other social websites as business tools)
  • Search Engine Optimisation and Analytics (helping to make sure the company's website appears on the first page on Google, and measuring how many people visit the site)
  • Pre-production skills (process of preparing all the elements involved in web design & building)
  • Digital media production skills
  • Enhanced website development
  • Interactive digital animation
  • How to write and edit copy for interactive media products

I only really use computers now to surf the internet, will I be qualified enough?

It depends on your interest and aptitude with computers. Most people who take this training already use social media and have created some online content on platforms like YouTube because they like doing it for fun, not just for work. You would be working towards an OCR Level 3 qualification, which is A level standard, so you do need to know and enjoy what you're doing.

How does a web designer work with companies to create their website?

The first characteristic of a good web designer is practical - being able to listen to the client and understand their needs, which is known as 'taking a brief'. The second characteristic is creative - being able to translate the brief into images and text that will produce the results the client is looking for. This practical/creative formula has been described (only half jokingly) as 98% perspiration, 1% inspiration and 1% luck!

So is it all computer based?

You won't be glued to a computer all day, no! You will be discussing plans and ideas with your colleagues in meetings, there will probably be some assistant duties involved as well, helping out the people you work with in the tasks they do every day. So as well as learning new computer based skills, you'll be developing your people skills as well.

So what kind of jobs could I go into after the apprenticeship?

Any business that has a website needs it updating regularly, and they will also need to determine how effective the website is by tracking the analytics to see who is and who isn't looking at the site. The best answer is to have someone in-house who can keep that website fresh and exciting by analysing and updating it as often as is needed. Taking on an apprentice is a very good way of achieving this for many companies. So for people with the web skills we train, jobs are not limited purely to working for a web design company or similar creative companies, that golden opportunity could be with any business with a website.

To find out more about the ins and outs of doing a creative apprenticeship through Creative Process, click here.