Our Sales and Marketing Head Office are looking for a Digital Marketing apprentice to join the team and start their career with Nissan! This is a fantastic opportunity for the right candidate.
Responsibilities
Digital Precision Marketing and Analytics:
- Work with NE and our agency partners to monitor our website Key Business Action (KBA) performance on a daily basis – identifying gaps and prompting the media and analytics teams to provide explanation and countermeasures
- Work with and support the digital media client team to create an executive weekly 1-pager report on KBA performance by media channel vs. plan
- Work with Equancy Paris to conduct media landing page / offers hub customer behaviour analytics, assess the findings with Razorfish and create / implement an optimisation plan
Lead Management analytics:
- Weekly Lead Management performance reporting – MQM (CA and Trackback) reports
- Monthly Lead Management insight dashboard – Dashboard covering all LM performance, Presentation and actions follow-up
- Adhoc reporting requirements using all available analytics packages (CEDAR/React/Adobe Analytics) to support Nissan Marketing team needs and meeting cadence
- Develop visualization tools to support presentations with impactful visuals
DSA Project Support (eCommerce / CE2.0):
- Work with the Digital and Customer Experience & Lead Management SMs to support weekly governance administration activity (project tracking updates, coordination of stakeholders etc.) specific to the running of these work streams
- Digital Support – Site evaluation for customer experience
- Continuous monitoring of site experience to identify bugs/errors or user experience enhancement opportunities
- Working with Digital and Customer Experience & Lead Management SMs and the Web and Campaign Graduate to propose and deliver enhancements
- Managing workflow raising & resolving JIRA tickets for bug/error fixing
Digital Support:
- Social TSE escalation management – working with the Social community and Engagement Manager to handle day to day customer escalations during peak times when the requirement for support needs additional resource to retain response rate SLAs
- Weekly reviews of nissan.co.uk signing off against a content check list looking for broken links, incorrect content or operational issues. These will be raised via JIRA for agency resolution, coordinated by the Digital Grad and Digital Manager to manage overall agency workload and prioritisation
Media analytics:
- Maintain media KPI’s dashboards for model carlines, working with media agency
- Facilitate information and input to key presentations as part of campaign planning
- Ad-hoc reporting and insight as requested by senior management
Marcomms Support:
- Support the creative approval process as required by the Marketing SMs. Their main responsibility will be Social Advertising permalinks validation, and they will need to maintain the legal Terms and Conditions tracker with updates as required
- Support the creative development and approval process for CRM campaigns
Future Prospects
When individuals complete their Apprenticeship, they will have the opportunity to apply for any other NMGB roles if they meet the pre-requisites.
Skills Required
- Strong analytical skills
- Critical thinking
- Accurate and high attention to detail
- Organisation and Prioritisation
- Strong verbal and written communication with ability to adapt to audience
- Excellent attendance and punctuality
Qualities Required
- Team player with initiative
- Self-motivated
- Flexible
- Reliable
- Learner
Qualifications Required
- English and maths GCSEs at grade C (4) or above or equivalents
Training Provided
- Standard: Digital Marketer (Level 3 apprenticeship)
- ERR Employment Rights and Responsibilities
- PLTS – Personal Learning and Thinking Skills
