Marketing Apprentice - Higher (Level 4)

Puddle Ducks (Employer)

Remit (Training Provider)

Weekly wage £192.50
37.5 hours per week Monday to Friday: 9:00am - 5:00pm
15 months (duration)
28 December 2020(start date)
Marketing Executive (apprenticeship standard)
14 December 2020 (application closing date)
Register interest

Job Description

Do you enjoy helping teams perform at their best? Are you good at working with people and paying attention to detail? And are you keen to develop your career as part of a marketing executive? The Remit Group are recruiting on behalf of Puddle Ducks.


Role Purpose:

  • To ensure delivery of the local marketing plan
  • To assist the franchisee in evaluating marketing activity, setting marketing strategy and creating marketing plans to meet business objectives
  • To ensure Puddle Ducks is present locally across a variety of media
  • To create marketing materials to support the local plan
  • To use the marketing budget in line with the agreed strategy & deliver value for money
  • To build relationships with local press & contacts
  • To provide a link with the customer care team and identify local Marketing targets that will build customer numbers and drive both class viability and profitability
  • To assist franchisee in understanding influencers of customer satisfaction and make recommendations e.g. surveys

Key Responsibilities:

  • Execution of the local marketing plan
  • Feeding into local marketing strategy and objectives
  • Taking care of local marketing budget and spending in line with agreed strategy
  • Evaluation of marketing activity
  • Creation of materials such as ads, leaflets etc.
  • Building relationships with local media, press, radio etc. to develop marketing opportunities, & executing them
  • Roll out of National Marketing activity e.g. PJ week
  • Identify local targets for marketing activity, e.g. gap fill activity & execute plans
  • Engage with teaching team to enlist help in local marketing
  • Carry out customer surveys and research providing reports to Franchisee
  • Develop local plans to support launch of new pools & sessions

Future Prospects

There are career progression opportunities available upon completion of the program. You, along with your employer, may decide to progress into a full-time position with the business or progress onto a Level 4 Apprenticeship.

Reality Check


  • Annual local marketing plan executed in line with Marketing Strategy
  • Budget kept up to date and managed so as not to exceed Business Plan
  • Evaluation of activities shared with Franchisee, Marketing Manager & team as appropriate
  • Regular coverage in local media to demonstrate good relationships
  • Library of suitable ads & materials available, in line with National Marketing guidelines
  • Plans regularly updated and amended to take into account ad hoc targets & gap fill activity
  • Plans for new pools prepared and executed

Skills Required

  • Willing to learn about Digital Marketing with the desire to pursue this as a career
  • Good attention to detail and accuracy
  • Excellent written and verbal communication skills
  • An understanding of marketing is desirable
  • Knowledge of social media
  • Computer literate

Qualities Required

None specified.

Qualifications Required

  • To be considered, you must have at least 5 GCSEs graded A/C or 8/4 or above, including English and maths or the Functional Skills/Key Skills equivalents
  • 3 A-Levels or a completed Level 3 apprenticeship

Training Provided

Level 4 Marketing Executive Standard.

Register interest