What will the apprentice be doing?
Plan, run and Implement campaigns across multiple social media platforms for clients or the business including, social, email, paid and organic. Daily Management of All Social Channels.
Analyse the success of all digital content, using tools such as, Google Analytics, Social Media Insights, Email marketing analytics and other appropriate analytic dashboards Access to all dashboards to manage metrics from actions taken.
Maintain a professional relationship with clients and deal with direct enquiries via social media, email, and telephone. Reporting interaction and escalations to Sales manager.
Manage and maintain company or client websites with innovative, creative content that attracts an audience, including creation of blog new pages and landing pages. Updating marketing and brand across all digital mediums.
Conduct market and competitor research and analyse trends and use the findings to influence future campaigns, implement new technologies and/or content. Sales analysis in conjustion with sales managers actions.
Evaluate the success of marketing campaigns, including forecasting and return on investment Monthly reporting on actions.
Plan and manage SEO for company or client's websites using keywords and phrases, on page, off page and link building We managed both our own and our customers SEO and this would fall under this new role.
Work cohesively with other departments to have a multichannel / team approach to the marketing efforts. Standard day to day activities.
Write all copy for the business, maintaining brand guidelines and tone of voice of the business In conjunction with our Sales Manager.
Design all content for campaigns, keeping within brand guidelines In conjunction with our Sales Manager.
What training will the apprentice take and what qualification will the apprentice get at the end?
Information Communication Technician Level 3
What is the expected career progression after this apprenticeship?
Ongoing training and development.
Skills RequiredCommunication skills, Organisation skills
Qualifications RequiredGCSE or equivalent English (Grade C/4) Essential
GCSE or equivalent Maths (Grade C/4) Essential