The candidate will gain a qualification level 3 Junior Content Producer giving you a wide knowledge about both on and offline marketing options.
Duties will include:
- The candidate will be required to research, prepare and develop media for maximum audience engagement
- Network and develop client relationships. Assist in creating and holding marketing events to show case the business
- Promoting business and researching and following up business opportunities
- Understand user experience and ensure all media is user friendly and maximising on customer engagement
- Capture images and audio for use in media promotion
- Assist with website maintenence and promotion
- Evaluate own success and failure to learn for future improvement
Potential future employment role and further training.
Some travel may be required as part of the role.
- Communication skills
- Grammar and punctuation
- Time management
- IT skills
- Punctuality & reliability
- Efficient & loyal
- Uses initiative
GCSE maths & English A*-C/9-5 or equivalent.
Junior Content Producer - Level 3.
Standard - https://www.instituteforapprenticeships.org/apprenticeship-standards/junior-content-producer/
Assessment Plan - https://www.instituteforapprenticeships.org/media/2012/st0105_junior-content-producer_ap_updated-eqa_july-2018.pdf
This standard doesn’t include knowledge modules so learning is delivered through face to face training (solo or group), webinars and through reading materials and online video.
The Junior Content Producer standard is split into for main areas with specific knowledge and skills attached to each.
- Content Planning:
- Content Development
- Content Creation & Evaluation
- Industry Awareness
These areas are covered over the length of the course, which is split into 14 lessons and delivered either face to face, over webinar or through self-led learning.
- Content is King/Introduction
- Industry Awareness/Professional Development
- Content Technologies & Delivery
- Branding & Brand Awareness/Audiences
- Content creation management - Best Practise
- Content Writing & Tone of Voice
- Marketing Planning & Content
- Create a content marketing campaign
- Content Creation - skills review
- Content creation - pitching & storyboarding
- Content creation - production
- Content creation - publishing
- Content Creation - Review
During the duration of the course learners also complete a portfolio that shows all knowledge, skills and behaviours being put into action and this is reviewed at gateway. This will include work completed, a reflective blog and copies of all appraisals and reviews and will be used to show that the learner is ready for End Point Assessment.
End Point Assessment will be in 3 stages:
- Workplace observation - will take place at the learner’s workplace and will be their opportunity to demonstrate that they meet the criteria needed to pass the assessment
- Set Test - will be based on a detailed brief provided to the learner. They will have 3 hours to put together ideas for a marketing campaign/relevant content and will then deliver a 10-minute pitch based on their ideas, followed by a Q&A
- Professional Discussion - will be a structured review testing their knowledge and understanding of content production. This will also refer to the portfolio that was put together