The digital marketing executive will be tasked with developing and implementing digital marketing strategies, including;
- Social media advertising
- Email marketing
- Display ads
- Search Engine Optimisation (SEO)
- Search Engine Marketing (SEM)
- Pay Per Click (PPC)
Other responsibilities include:
- You will be helping to build and maintaining a brand’s presence across multiple social media channels by creating, executing and monitoring marketing campaigns.
- The candidate also be collaborating with media and sales teams to improve marketing results such as measuring key performance metrics, including website traffic, audience engagement, bounce rate and ad spend return on investment.
- Along with coordinating with the marketing team to identify innovative growth strategies.
- The candidate will be required to prepare monthly reports on the performance of marketing campaigns by using advanced analytics software.
Future employment opportunities and permanent positions could be available for candidates on completion of their qualification, depending on how they perform throughout their apprenticeship.
QA’s apprenticeships are funded by the Education & Skills Funding Agency (ESFA), an executive agency of the Department for Education.
To be eligible for a Government funded apprenticeship you must have lived in the UK or European Economic Area (EEA) for the last 3 consecutive years.
- Good proficiency with various social media platforms
- Excellent communication skills
- Good eye for detail
- Creative flair
- Excellent command of the English language and written skills
- Good use of grammar
- Ability to use initiative
- Team player
- Good work ethic
- Strong interest in marketing as a career
You need to have 5 GCSE’s:
- Maths and English (or equivalents) at grades D or above
- 3x GCSE’s (or equivalent) at grades A-C in any subject
You must not already have a qualification in a similar subject at the same level, or higher level than this apprenticeship.
If you hold international equivalents of the above qualifications, at the time of your application you must be able to provide an official document that states how your international qualifications compare to the UK qualifications.
Find out more here.
Level 3 Digital Marketer Apprenticeship Standard
Approximately 12% of training takes place in the QA learning centre classroom. 8% is done in the workplace, through workplace units, face-to-face meetings with your QA Assessor, or developing your portfolio. The remaining time will be spent on your workplace activity.