Advansys Ltd

Digital Marketing Apprentice - Advanced (Level 3)

Advansys Ltd (Employer)

The It Skills Management Company Limited (Training Provider)

Annual wage £11,700.00
37.5 hours per week Monday to Friday (09:00 - 17:30)
16 months (duration)
21 August 2022(start date)
Digital marketer (apprenticeship standard)
16 August 2022 (application closing date)
Register interest

Job Description

Are you looking to launch a career in marketing? If so, our Digital Marketing Apprenticeship will get you off to a flying start!

Responsibilities

What will the apprentice be doing?

This is a brilliant opportunity for an apprentice to be involved in helping to manage several social media accounts, generating engaging content, assisting with marketing campaigns, marketing support and other exciting projects!

As a Digital Marketing Apprentice your main role and responsibilities will include:
• Company website - You will be assisting in updating and rebranding the company website.
• Flyers and campaigns - You will be keeping our digital marketing campaigns sending marketing materials to existing and new clients.
• Strategy – You will be creating the marketing strategy and planning & creating key objectives.
• Business support – You will support the business in growth through marketing by following our systems and processes.
• Social Media – You will be responsible for working with the company’s design team on creative social media channels (Twitter, Facebook, Instagram, and LinkedIn, Google my business etc.)
• Content, email marketing & website - You will proactively manage the company’s website, produce email campaigns and other marketing materials.
• Blogging – You will be involved in the creation of blogs and other industry-relevant articles to increase online presence. Creating mini videos, content strategy and writing high level copy (killer headlines, word content)
• Analysis and Reporting – You will use reporting tools such as Google Analytics and Facebook Insights to track the success of campaigns.

Throughout the duration of the apprenticeship, you will receive training through blended learning. This combines online technical training within a virtual classroom, as well as real-world and practical experience with your employer. The certifications you gain are highly respected and globally recognised. The skills, knowledge and experience you will gain whilst on the programme are invaluable, giving you the best possible start in your professional career within the marketing sector.

Completion of the apprenticeship would also allow access to join as an Affiliate (Professional) member of the CIM (Chartered Institute of Marketing) and/or Associate membership of BCS.

What training will the apprentice take and what qualification will the apprentice get at the end?

Marketing Principles - Develop an understanding of the range of digital marketing principles, strategies and techniques.
• Customer engagement and market segmentation
• Customer lifecycle
• Digital and Social Media Strategies
• Exploiting real-time information
• Digital marketing campaigns

Digital Marketing Business Principles - Develop an understanding of search marketing, search engine optimisation and Pay-Per-Click, email marketing, web analytics and metrics, mobile apps and how these can work together.
• Security levels necessary to protect data
• Digital etiquette
• Customer Relationship Management systems
• Understand the differences between all the major digital and social media platforms
• Plan digital content based on audience needs
• How a digital marketing team works in a business environment

Principles of Coding - Develop knowledge in the range of concepts, approaches, software languages and techniques that are applicable to Principles of Coding.
• Compatibility of code on different platforms
• Components involved in web development
• Hosting and serving
• Search Engines
• How local (cookies) or session data storage is utilised
• Programming languages and how they apply to building digital products (html/javascript)

Google Analytics IQ - Develop knowledge to be proficient in Google Analytics and be effective at leveraging Google Analytics within their organisations.
• Layout, reporting, campaign and conversion tracking
• Data collection, setup and configuration
• Analysis tools and techniques
• Advanced marketing tool

What is the expected career progression after this apprenticeship?

Completion of the apprenticeship would also allow access to join as an Affiliate (Professional) member of the CIM (Chartered Institute of Marketing) and/or Associate membership of BCS.

Skills Required

Communication skills, IT skills, Organisation skills, Team working, Creative

Qualifications Required

GCSE or equivalent English (Grade C/4) Essential
GCSE or equivalent Maths (Grade C/4) Essential
Register interest

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