Digital Marketing Apprentice - Degree (Level 6)



Training Provider:


Annual wage £14,000.00
37.5 hours per week 8:30am - 5.00pm, Shifts TBC. Week minus time required to spend at University doing classroom learning.
duration: 4 years
start: 17 August 2020
Degree (Level 6)
Digital Marketer (degree) (apprenticeship standard)
28 June 2020 (application closing date)
Our Digital Marketing Apprentice will have the chance to work across all our agency teams and disciplines, to learn about all areas of the marketing mix and become a true digital marketing professional, all whilst earning a salary and achieving a BSc (Hons) degree in Digital Marketing


Are you looking to start a career in digital marketing and earn a salary whilst also being able to achieve a degree?

We are working with Manchester Metropolitan University to recruit a Digital Marketing Apprentice to come and join us. You will be able to gain a BSc (Hons) in Digital Marketing whilst also working in full-time employment and gaining a wealth of agency experience.

It’s a great time to join WilsonCooke – we’re well established and have been in business for over 25 years, yet we have just moved to a fantastic new office in Manchester city centre, opposite the MMU John Dalton buildings, and we have huge growth ambitions. To support this, we are looking to expand our Client Services team by hiring a Digital Marketing Apprentice to work across our B2B and B2C clients. This is a very exciting opportunity and you will have the chance to work across all our agency teams and disciplines, to learn about all areas of the marketing mix and become a true digital marketing professional.

Some but not all the skills and knowledge you will acquire:

  • How to work and apply yourself in a professional environment, on the phone, face to face and in agency and client meetings
  • How to manage and execute general day to day admin duties
  • How to apply the basic marketing principles and theory that you will learn in the classroom to the real world
  • The role of online audiences and how to communicate with them
  • The importance of content and content marketing in digital
  • How to plan, manage, implement, analyse results and report on a digital marketing project
  • Channel use and planning
  • E-commerce
  • Budget management and how to demonstrate ROI
  • How to engage an audience using email and social media
  • All about Paid and Organic website visibility and digital marketing

Future Prospects

  • One of a number of marketing agency roles - Account Executive / Manager, Content & Social Media Executive, Website Performance Executive

Reality Check

  • We would like the successful candidate to also support in general day to day office duties and a small amount of admin support - this is part of working within an agency and something that all members of the client services team, no matter how senior, have to take care of


  • Competitive salary, £14,500
  • Company performance related bonus scheme
  • Flexible working policy and environment
  • PerkBox membership
  • Holiday entitlement plus a half day for your birthday

Skills Required

  • Candidates need to be good communicators - both listening and speaking
  • An existing knowledge of digital marketing isn’t necessary, but the candidate must be able to demonstrate their genuine interest in websites, digital and the world of online.  This can come in any form - whether it’s a website you tried to develop or an internship you decided to spend your summer doing

Qualities Required

We’re looking for someone who

  • Wants to carve out a career in a digital marketing agency
  • Proactive in all aspects of work - a genuine self-starter
  • Flexible, open and enthusiastic - a true team player
  • Has self confidence and good interpersonal skills with the ability to establish positive working relationships with colleagues and our clients
  • Willing to try new ideas, be brave and learn from their successes and failures
  • Happy to muck in and get stuck in, no matter how big or small the task
  • Thorough with a keen eye for detail, always strives to improve and is able to maintain high quality standards

Qualifications Required

  • The ideal candidate will have achieved or exceeded MMU’s minimum qualification criteria – 104 UCAS Points or BBC grades at A Level – and have a genuine, proven passion for digital marketing

Training Provided

You will study a curriculum that is centred on developing a broad understanding of the principles of marketing, web technologies and consumer behaviours. You will also have the opportunity to focus on the skills needed to become a digital marketing specialist in a number of roles, such as:

  • Digital Marketing Executive
  • Social Media Manager
  • Digital Marketing Analyst
  • Content Marketing Executive
  • Search Engine Optimisation Specialist
  • Digital Campaign Manager
  • Digital Marketing Strategist
  • Digital Marketing Account Manager

Programme Units

Typical units of study may include:

Year 1:
  • Principles of Digital-First Marketing
  • Platform Essentials
  • Introduction to User Experience
  • Introduction to Digital Comms
  • Introduction to Digital Marketing Analytics
  • Platform and Channel Practice
Year 2:
  • Principles of E-Commerce
  • Understanding Customer Engagement
  • Digital Human & Audiences
  • Key Issues in the Digital Environment
  • Audience Acquisition
  • Managing Social Media Practice
Year 3:
  • Managing Digital Brands
  • Content Marketing
  • Measurement & Performance of Digital Marketing
  • Conversion Marketing
  • Digital Value Proposition Design
  • Digital Comms Strategy
Year 4:
  • Digital Business Model Design
  • Digital Comms Campaign Management
  • Digital Marketer: End Point Assessment & Synoptic Project

Personal Development?:

  • Apprentices also take part in communication, presentation and teamworking skills development, to help them work successfully with clients and colleagues
Register interest

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