Digital Marketer Apprenticeship - Advanced (Level 3)


BCC Cars

Training Provider:

Calex UK Ltd

Weekly wage £166.00
40.0 hours per week Monday - Friday; 8.30 am - 5.30 pm, however, your exact hours will be confirmed at the interview.
duration: 18 months
start: 31 August 2020
Advanced (Level 3)
Marketing (apprenticeship standard)
3 August 2020 (application closing date)
Level 3 Digital Marketing Apprenticeship is aimed at candidates who want to enter the exciting world of Digital Marketing within the automotive retail/dealership sector. The programme is also suitable for existing automotive retail employees who are seeking to expand and update their skills.


We are still recruiting. Please note that the start of this apprenticeship may be delayed due to the coronavirus situation. If your application is progressed then you will hear from the recruitment team within 3 working days of your application and invited to participate in a phone interview. During this phone interview, we will provide further clarification with regards to the anticipated programme commencement.

The primary role of a Digital Marketer is to define, design, build and implement digital campaigns across a variety of online and social media platforms to drive customer acquisition, customer engagement, and customer retention.

A Digital Marketer will typically work as part of a team, in which they will have responsibility for some of the straightforward elements of the overall marketing plan or campaign. The marketer will work to marketing briefs and instructions. They will normally report to a digital marketing manager, a marketing manager or an IT Manager.

The successful candidate will work full time at their local Peugeot, Citroen or DS dealer where they will practice their new skills in a live working environment.

Duties include:

  • Using digital media to attract new and existing customers
  • Effective Social Media skills and analysis
  • Online advertising
  • Email marketing
  • Website content and blogging
  • Basic principles of coding
  • 7 principles in marketing

The Digital Marketing Apprenticeship programme is delivered through a combination of Ofqual-regulated Knowledge Modules and real-life projects. Throughout the course, there will be regular face to face meetings with your dedicated trainer/coach to help you progress, plus regular online virtual classroom sessions. There will also be a series of classroom training blocks at the fantastic Peugeot & Citroen Performance Academy in Coventry to consolidate all your learning.

You will also learn and qualify in Google Analytics. A web analytics service that will allow you to conduct in-depth, detailed analysis, about visitors to a website. It provides valuable insight helping you to define your future marketing strategy.

Future Prospects

There are lots of opportunities to develop your career within our expanding business. Your early development is carefully mapped through your Apprenticeship journey with your learning focussed toward achieving an industry-recognised qualification.

Reality Check

The Apprenticeship National Minimum Wage guide (ANMW):

Skills Required

  • Logical and creative thinking skills
  • Analytical and problem-solving skills
  • Ability to work independently and to take responsibility
  • A thorough and organised approach
  • Ability to work with a range of internal and external people
  • Ability to communicate effectively in a variety of situations
  • Maintain a productive, professional and secure working environment

Qualities Required

  • Willingness to learn
  • Team working/working with others
  • The motivation for the role/automotive and engineering interest
  • Personal responsibility and career ownership
  • Can use own initiative

Qualifications Required

GCSE (or equivalent) grade A*-C or 9-4 in maths and English. Predicated grades are accepted.

In Scotland, applicants must have or be predicted to achieve National 4 or above in English and Maths and either a Science or Technical subject. Standard Grades 1-4 and Intermediates are also accepted.

'Equivalent' grades include:

  • BTEC first diplomas and certificates
  • OCR Nationals
  • Key Skills Level 2
  • NVQs
  • Essential Skills (Wales)
  • Functional Skills Level 2
  • Core Skills (Scotland)

Training Provided

  • Level 3 Digital Marketer
  • Functional Skills if required 

Our Apprenticeship Programme is an excellent way of ensuring we have high-quality people working within our business. We're looking for ambitious candidates ready to take ownership of their development, work hard to achieve their potential and grow with an ambitious employer.

The Programme typically lasts for 18 months dependant on the career path chosen and you'll achieve a nationally recognised qualification.

We will support you to gain your Functional Skills, Core Skills in Scotland if you require them in Maths and English.

Block training at the fantastic Performance Academy in Coventry is complemented by a combination of regular coaching visits from one of our experienced Coaches as well as Virtual Classroom sessions and E-Learning modules.

Register interest

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This page contains public sector information licensed under the Open Government Licence v3.0. The information provider is the Education and Skills Funding Agency.