JAM HILL LIMITED

Content & Digital Marketing Coordinator Apprentice

Employer:

JAM HILL LIMITED

Training Provider:

TRURO AND PENWITH COLLEGE

Weekly wage £245.00
35.0 hours per week Monday to Friday, Shifts TBC
duration: 18 months
start: 15 March 2020
Penryn
Advanced(level 3)
Digital marketer Level 3 (A level) (apprenticeship standard)
21 February 2020 (application closing date)
Are you imaginative and creative? Can you thrive in an environment where thinkers are not only encouraged, but celebrated? Are you aware of current trends and interested in fashion? We’re a relaxed, hardworking team that enjoys a laugh and plenty of coffee & cake. If you’re ready to create and evolve your own space in this dynamic team.

Responsibilities

We are looking for a dynamic creative person to join our team. Reporting to and working directly with the business directors.

You will be trained and become the lead for:

  • Identifying content marketing opportunities across each of our websites. These opportunities could be based around on-trend products, customer purchasing habits or any of 19 other indicators
  • Designing and delivering a strategy to target each opportunity. Primarily each opportunity will be targeted through the creation of a script for a content video and an article that supports the video. The generated content will need to be targeted around key search terms and will need to be developed to perform well for Search Engine Optimisation (SEO)
  • Coordinate promotion of your generated content through social media, online advertising and outreach to external websites & content creators. Attracting external links to your generated content will become a key skill
  • Periodically analyse the performance of the generated content and develop revisions to improve the performance of each piece

Future Prospects

  • On successful completion of the apprenticeship there is a possibility of a future job role

Skills Required

  • Excellent organisation skills
  • Accuracy & attention to detail
  • Willingness to learn
  • Innovative thinker willing to challenge and propose new ideas
  • Pro-active
  • Creative
  • Computer literacy is essential

Qualities Required

  • Ability to work within deadlines
  • Ability to balance a busy and diverse workload with competing priorities
  • Flexible person able to work with a diverse team

Qualifications Required

  • GCSE grade C/4 or above in maths and English or equivalent

Training Provided

  • Day 1 Marketing Principles: Basic marketing principles/ The role of effective teamwork
  • Day 2 Marketing Principles: Customer relationship marketing/ The customer lifecycle
  • Day 3 Marketing Principles: Customer engagement and market segmentation
  • Day 4 Marketing Principles: Main components of digital and social media strategies
  • Day 5 Marketing Principles: How digital and social media strategies are implemented
  • Day 6 Marketing Principles: Revision and unit exam
  • Day 7 Coding: Introduction to coding
  • Day 8 Coding: Making your code work
  • Day 9 Coding: Common languages
  • Day 10 Coding: Common languages
  • Day 11 Coding: How do websites work
  • Day 12 Coding: Finding and using websites
  • Day 13 Coding: Beyond text: web content that works
  • Day 14 Coding: The day of acronyms – what are they and what do they do?
  • Day 15 Coding: Web project lifecycles
  • Day 16 Coding: When websites are attacked! Revision and unit exam
  • Day 17 Digital Marketing Principals: Characteristics and comparisons of digital and social media platforms
  • Day 18 Digital Marketing Principals: Digital platforms and digital marketing within business
  • Day 19 Digital Marketing Principals: Digital marketing within specialist areas
  • Day 20 Digital Marketing Principals: Digital etiquette
  • Day 21 Digital Marketing Principals: Security levels
  • Day 22 Digital Marketing Principals: Revision and unit exam
  • Day 23 Google analytics IQ support session
  • Day 24 Preparation for end project
  • Day 25 Preparation for end project
  • Day 26 End assessment project
  • Day 27 End assessment project
  • Day 28 End assessment project
  • Day 29 End assessment project
  • Day 30 End assessment project
Apply now