Our Digital Communications team is responsible for the redevelopment and ongoing maintenance of our B2B websites, including www.laingbuisson.com, www.laingbuissonevents.com and www.laingbuissonawards.com. It is also responsible for developing the look and feel as well as written content for our broader online and offline marketing collateral.
As a Junior Content Producer, you will:
- Support our digital communications team in planning
- Writing and coordinating best in class content that maximises sales, conversion and participation
- Learn to interpret the objectives of a brief, write copy, prepare media assets to use alongside written content, deliver email and social media campaigns and update and optimise the company’s websites
- You will be under the direction of our Commercial Director and work closely with other members of the digital communications team
Ideally, you will be able to demonstrate some prior interest in digital content production, perhaps through a school or college project, a voluntary project or a work experience placement. You will possess excellent attention to detail and have the ability to multi-task effectively in a deadline driven environment.
Working with our experienced and knowledgeable team, we can promise to build your skills by giving you the opportunity to be involved in all areas of content editing. At the same time, you will receive formal training by completing a Level 3 apprenticeship.
Subject to satisfactory performance, a permanent position may be available.
This role is based in Berkhamsted, which is on the railway line from Euston to Milton Keynes/Northampton. Berkhamsted is also accessible from the M1 and A41.
- High level of computer literacy – you will become a very competent user of Microsoft Word, Excel, PowerPoint and Publisher
- High level of web literacy – you will develop a basic knowledge of search engine optimisation (SEO), a working knowledge of UX design and also of Google Services
- Excellent writing skills – you will have a good level of written English and will learn to write and edit content in your own right
- Social Media – you will have a working knowledge of a variety of social media platforms in a business context
- Digital content delivery – you will have an active interest in how digital content is delivered
- Marketing – you will understand basic product marketing principles
- Eager to learn and develop
This is an entry level national apprenticeship so full Training will be given.
Junior content producer Level 3 Standard:
Appropriate Learner Roles/Activities
Learners must be able to:
- Understand a brief and research any ideas related to it
- Present and pitch ideas for content creation (either internal or external)
- Ensure content is organised, structured and labelled effectively
- Create a storyboard (including script) for video content
- Demonstrate different styles of writing and good implementation of grammar, punctuation and spelling
- Use a variety of digital tools and platforms to plan, organise and create a variety of content (written, image, video)
- Optimise webpage content to ensure high rankings in search engine results
- Use industry standard tools and content management systems (CMS) to manage content
- Evaluate the success of campaigns and identify areas for improvement for future campaigns
- Work within a budget for a campaign
- Manage and market their own skills and services, and create a digital portfolio
How Ginger Nut Deliver:
This standard doesn’t include knowledge modules so learning is delivered through face to face training (solo or group), webinars and through reading materials and online video.
The Junior Content Producer standard is split into four main areas with specific knowledge and skills attached to each.
- Content Planning:
- Content Development
- Content Creation & Evaluation
- Industry Awareness
These areas are covered over the length of the course, which is split into 14 lessons and delivered either face to face, over webinar or through self-led learning.
- Content is King/Introduction
- Industry Awareness/Professional Development
- Content Technologies & Delivery
- Branding & Brand Awareness/Audiences
- Content creation management - Best Practice
- Content Writing & Tone of Voice
- Marketing Planning & Content
- Create a content marketing campaign
- Content Creation - skills review
- Content creation - pitching & storyboarding
- Content creation - production
- Content creation – publishing
- Content Creation – Review
Project Activity and Portfolio Building:
During the duration of the course learners also complete a portfolio that shows all knowledge, skills and behaviours being put into action and this is reviewed at gateway. This will include work completed, a reflective blog and copies of all appraisals and reviews and will be used to show that the learner is ready for End Point Assessment.
Gateway and End Point Assessment:
End Point Assessment will be in 3 stages:
- Workplace observation – will take place at the learner’s workplace and will be their opportunity to demonstrate that they meet the criteria needed to pass the assessment
- Set Test – will be based on a detailed brief provided to the learner. They will have 3 hours to put together ideas for a marketing campaign / relevant content and will then deliver a 10-minute pitch based on their ideas, followed by a Q&A
- Professional Discussion – will be a structured review testing their knowledge and understanding of content production. This will also refer to the portfolio that was put together