What will the apprentice be doing?
Contributing written content to marketing materials, such as brochures or webpages.
Email Marketing Campaigns.
Talking to customers on social media & responding to queries .
Researching the marketing activities of competitors, such as their social media posts or blog articles.
Investigate and report on online tools and applications, such as comparing email marketing (Mailchimp, Active Campaign) or alternative social media management tools (Hootsuite, Edgar).
What training will the apprentice take and what qualification will the apprentice get at the end?
Digital Marketer Level 3 Apprenticeship Standard:
The successful candidate will undertake a fifteen-month, nationally recognised qualification through TDM. This is a work-based learning programme which will require commitment to block weeks in an online training room once every quarter working towards the qualification along with weekly off the job training and monthly coaching sessions.
You will be required to demonstrate through the standard that you meet all competencies and behaviours, which will lead to the achievement of the qualification. These block weeks will take place at either of our training centres, in Birmingham or Worcester, whichever is more suitable for your location.
You will have a designated mentor in the workplace to support your learning and at the end of programme will be assessed via an external assessment body.
This is a Level 3 qualification.
Knowledge modules will include:
KM1 Principles of Coding
KM2 Marketing Principles
KM3 Digital Marketing Business Principles
What is the expected career progression after this apprenticeship?Opportunity to progress to higher level apprenticeship or permanent role for the right individual.
Reality CheckWe appreciate that your interests may well sit within marketing. We encourage our employees to think outside the box, communicate and cooperate with all business functions and have a positive attitude towards being involved with multiple tasks. We allow you the freedom to bring new ideas, creative control and resources to utilise.
Skills RequiredCommunication skills, IT skills, Attention to detail, Creative
Qualifications RequiredGCSE or equivalent Maths (Grade 4) Essential
GCSE or equivalent English (Grade 4) Essential